Racounteur, the company of web developer and programmer Christoffer Einarsrud needed an identity that stood out; reflecting both his personality, his professionalism and his close attention to details. The solution: a playful but distinct hand drawn logo, in contrast to the rest of the rather stringent profile.
The identity was implemented on business cards, project files as well as a new website that showcases Raconteur’s work, with a set of icons and pie charts. To further differenciate the profile, and create the wow effect we sought for, we glued two papers in different colours in three layers for the business cards. This created a fun and unexpected expression, hard not to notice.